By Jonas Maaløe
My role: UX, UI · Period: Feb – Mar 2021 · Context: Trustpilot Business
The “Public Profile Details page” on Trustpilot is where businesses fill out details, add a logo, set a business category and provide contact information for their business profile. There’s a reason it’s the first page that new business users are directed to after signup — detailed, up to date business profiles are a win-win-win; for Trustpilot, the business and consumers.
Users who came here only filled out the first few fields before saving and—assuredly—click away to forget about it and never come back. My product team and I certainly had room to make this page look and behave nicer. But a nicer page is just be the same tedious route taken in a nicer car, and we thought we could do our users one better by posing a different question: